Gen Alpha is now available as a population type. These are guardian-consented households with a child aged ten to fifteen, and they behave differently enough from Gen Z that treating the two as one group was producing bad answers.
What is different about them
Discovery is the clearest split. Where Gen Z discovery is dominated by creators and search, Gen Alpha discovery runs through siblings and friends first, with the aisle and advertising well behind. Any simulation about awareness will diverge sharply between the two.
Consent
Every session runs through a verified guardian who sees the questions first. No population is assembled from a minor’s social graph.
Availability
Live now on every plan, including free. Pick it from the population list when you start a simulation, or ask the agent to build one.