Ask a population something.

Ways to start

• 01Start with the peopleDescribe the group you want to ask: a market, a segment, or a list you already have.Build a population of …
• 02Put a decision to themGive them a real choice with real options — a price, a concept, a message — and ask which way they go.Ask them whether …
• 03Change one thingRun the same question twice, moving only the price, the date or the wording, so the difference is attributable.Compare …

A rough description is enough to begin. The agent asks for whatever it still needs — who, when, and what they are choosing between — before it runs anything.